Guest Post: Kendall College Craft Beer Infographic

Learn about the the growth of the craft beer industry from this infographic from the hospitality program at Kendall College.

KC-beer-info

Text provided by Matthew Zajechowski.

It’s no secret that craft beer has been enjoying a renaissance. To see evidence of that, you don’t need to look any further than the wide variety of labels taking up space in the beer aisle at the grocery store, or the regional and seasonal offerings at local bars, or all of the small, independent breweries popping up around the country. The American Brewers Association counted 2,403 American microbreweries in 2012, and in less than 2 years, that number has jumped to more than 2,700. That’s by far the most breweries we’ve had in this country since the brewery boom of the 1880s.

Part of the reason craft beer has enjoyed so much success in recent years seems to be because beer drinkers are becoming more adventurous. Fuller-flavor beers have become particularly popular, with IPAs being the most popular choice. Because there are so many different breweries experimenting with different flavors, consumers are getting more opportunities to try new things.

While microbreweries don’t have the same marketing budget as the Big Breweries, they’ve been thriving on word-of-mouth and the social atmosphere they provide. Most microbreweries offer tours and tastings, and some even have bars and restaurants attached to them so that friends can meet up to try new beers together. Many people enjoy dining out at a restaurant and pairing a craft beer with their food.

How You Can Get Involved in Craft Beer

Several colleges, including Chicago’s Kendall College, currently offer a concentration in Beverage Management in order to prepare students for careers both inside the brewery and on the business side. If you’re interested in learning more about getting into the craft beer industry, you should also reach out to organizations like Pink Boots Society, a group specifically for women beer professionals. With so much opportunity for growth in the industry, both men and women should be able to be a part of the
craft beer revolution.

 

 

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One thought on “Guest Post: Kendall College Craft Beer Infographic

  1. Pingback: Guest Post: Kendall College Craft Beer Infographic | athenaminerva7

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